Our Story

Meet Jacqueline

Mindful & Co Kids was started by Jacqueline Yeats, a mom, a qualified youth counselor and a holistic wellness coach from Australia.

Psychology has always fascinated Jacqueline. As part of her research-based master's degree, she spent more than two years studying the science behind mindfulness and how it can help with anxiety and depression. Through her coaching practice, Finding Your Peace, she saw firsthand how much simple mindfulness practices helped the people she worked with.

Why we started

As a mom and a youth counselor, Jacqueline couldn't look away from the youth mental health statistics in Australia. Our children are taught math, English and science at school, but very few are taught how to sit with a big feeling, how to be kind to themselves, or how to trust their inner voice.

So she started at home. Jacqueline introduced mindfulness to her own children from a young age, and the change was incredible to watch. In moments of overwhelm, her kids could pause, breathe and calm themselves down, and they started showing that same kindness to the people around them. Even to their dog, Charlie.

That's when it clicked. Every family deserves simple, beautiful tools that make mindfulness part of everyday life. And so, Mindful & Co Kids was born, with Charlie as our very first Weighted Buddy.

Coming to America

We never planned to come to the US. Then, at a trade show in Australia, an American sales agent stopped at our stand and told us America needed a brand like ours.

So we took a leap. Not long after we arrived, our ABCs of Mindfulness coloring book was named one of Oprah's Favorite Things of 2021. Our Patience Pebbles were then featured in Oprah's The O List: Wellness Edition, and a range of our products appeared on The View. It was a dream come true.

We'll be honest: it has been a roller coaster ever since. There have been big highs, some hard lessons, and plenty of moments learning a brand new market from the other side of the world. But every message from an American parent, teacher and therapist has reminded us why we came.

Because the need here is real. According to the CDC, about 1 in 9 children aged 3 to 17 in the US has been diagnosed with anxiety, and 1 in 5 has been diagnosed with a mental, emotional or behavioral health condition. Behind every one of those numbers is a little one who needs simple tools for their big feelings, and a grown-up looking for a gentle way to help.

A dream with Sesame Street

Today, we're collaborating with Sesame Street, the show we grew up watching in Australia. Seeing Elmo, Cookie Monster and their friends leading our kids through yoga flows and mindful moments still feels a little unreal.

Our mission

Mindful & Co Kids is on a mission to help children grow up calm, kind and confident, with the tools to handle their big feelings for life.

We invite you to explore our Weighted Buddies, yoga mats, games and books, and to make mindfulness a small, joyful part of your family's day.